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Hello! I’m Alejandra, a service designer for mission-driven orgs.

PRODUCT
SERVICE DESIGN
LEARNING & COMMUNITY
BRAND & GRAPHIC
product
learning
community
BRAND & GRAPHIC

I believe great services open doors and help people act with confidence.

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Open for work

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Freelance or in-house

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Open for work 〰️ Freelance or in-house 〰️ 

Product discovery
ai-prototyping
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Instituto Más Mujeres: Product discovery, and the work of empowering a design team in the age of AI.


Instituto Más Mujeres wanted an app to help their alumnae sustain what they learned in coaching. Research showed the barrier wasn't time. It was guilt. So we designed a habit app that never records a missed day.

For: SheHub, for Instituto Más Mujeres, 2026
Role: Product Designer (team of 4)
Outcomes: Discovery research, development handoff, tested prototype.

See it live: https://tu-jardin-interior-imm.lovable.app

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learning
community
BRAND & GRAPHIC
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OYE! Collective: a learning service for practising feminism, not just agreeing with it.

Talking about gender equality is great, but to achieve real change, we need a service that helps us put theory into practice.

For: OYE Collective (social entrepreneurship, co-led with Camila Rodas)
Role: Founder, service designer, content creator
Outcomes: 1.2K community members across three cities, a feminist design method, and a peer-reviewed article.

See it live: somosoye.com | @somosoye | OYE!Podcast | OYE!Blog

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APP
vibecoding
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Honest ChatGPT: an AI that admits what it doesn't know.

AI-powered chatbots like ChatGPT rely on users trusting them as knowledgeable. I thought this was dangerous. So I decided to design a feature that serves people better.

For: allWomen Product Management bootcamp, 2025
Role: Product Manager
Outcomes: Discovery research, features roadmap, live prototype

See it live: https://inline-prompt-verification.vercel.app

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learning
community
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Inspiratorio: a learning platform built for belonging.

Activists in Latin America needed a place to learn and engage with advanced cultural change techniques. The barrier? They felt they didn’t belong.

For: Puentes, a Latin American NGO for narrative change
Role: Service designer and coordinator
Outcomes: From 200 Colombian activists to 2,500 across 19 countries, on an ecosystem of ten services built from one blueprint.

See it live: Inspiratorio.org | @inspiratorio_org

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open for work

I'm looking for a role in human-centered innovation as a service designer, UX researcher, or product designer.

I’m also open to teaching :)

Get in touch